Our baby grows have no internal labels

One of the (many) things that's always frustrated us about traditional baby grows is the labels.

Either stitched into the collar or the leg, they're itchy and distracting and we always ended up cutting them out which often left a stump and just made things worse. For babies with sensory issues or eczema it's a nghtmare.

So when we came to design our baby grows, we were determined there would be no labels or tags inside. The only one you'll find is stitched on the outside of the left hand pocket.

We print all the important safety and washing instructions onto the inside of the neck so it's easy to find.

As well as a little joke that's the product of parents who had too many Penguins in their lunch boxes when they were young.